Selling luxury online in China formatIsbn:Softcover - 9783656747284 Abstract: In der folgenden Arbeit

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Selling luxury online in China formatIsbn:Softcover - 9783656747284 Abstract: In der folgenden ArbeitDiploma Thesis from the year 2014 in the subject Business economics Trade and Distribution, Tongji University, language: English, abstract: Selling Luxury online has been at the heart of a debate among Luxury professionals for many years already. For some of them online selling is good for mass market products but goes totally against the idea that a luxury product is rare, precious and has to be sold within a specific luxury buying experience. For