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Adopting a Strategic Approach within Retail Organisations formatIsbn:Softcover - 9783640560950 including the relationship of theSeminar paper from the year 2009 in the subject Business economics Offline Marketing and Online Marketing, grade: 1,0, University of St Andrews, course: Retailing Corporate Strategy Corporate Strategy, language: English, abstract: Strategy is defined as the determination of the basic long term goals and objectives of an enterprise (Chandler, 1990, p. 13). As the quote by Chandler suggests, strategy is concerned with the alignment of a corporation to
