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Ces événements virtuels sont-ils une véritable concurrence pour leurs confrères réels
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Loyalty Management in the Airline Industry formatIsbn:Softcover - 9783838654645 Ces événements virtuels sont-ils uneInhaltsangabe: Abstract: This report will demonstrate the importance of Loyalty Management in the competitive environment of the airline industry and will show that a successful approach to Loyalty Management consists of three different, interlinked aspects. These three ? pillars? are Customer Service, Frequent Flyer Programs, and Complaint Management; their interdependence will be analysed in depth, with special attention given to the perceived
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