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static analysis based program transformation
Ergebnisse37
den Streitkolben
dass alle Völker und Rassen in den Krieg ziehen
Since that time the discipline has been extended and refined in a systematic manner and our knowledge has been greatly enriched by the large number of monographs in which leading experts have assembled additional data
Authenticity in Advertising formatIsbn:Softcover - 9783839150238 static analysis based program transformationDue to negative consumer reactions towards advertising, authenticity has become one of the key words in advertising. This book discusses authenticity in advertising by focussing on the authenticity of an advertising spokesperson. It shows that authenticity is a complex construct that consists of different facets. These facets are theoretically discussed and empirically studied by empirical research. This book provides managerial implications on how to
