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Die Bedeutung der "Unterwelt" der Organisation23
wie zum Beispiel die noch relativ junge Real Options-Methode oder das Economic Value Added-Verfahren (EVA-Verfahren)
Economic developments of the last several decades have changed the economic and social structures of industrialized and developing countries
Geschichtlicher Hintergrund3
/ Butterworth
Emotional Branding: Playing with the Senses formatIsbn:Softcover - 9783838653297 Die Bedeutung der "Unterwelt" derInhaltsangabe: Abstract: The objective of this work is to show the significance of Emotional Branding as a marketing, brand design, and communication instrument based on the changed business situation and demanding customer needs. The five basic senses: taste, touch, sight, sound, and smell shall be explained and set into relation to the brand elements. A lot of marketers discuss about Emotional Branding as the future approach without exactly knowing
