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What makes a brand authentic? The example of "The Body Shop" formatIsbn:Softcover - 9783656520863 vorgelegt wurden

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vorgelegt wurden

Hieran schließt sich eine Vorstellung und Zusammenfassung der (bislang nur sehr wenigen) Forschungsergebnisse über die Verbreitung des Internet bei den 6- bis 13jährigen

Fler vill börja med biskötsel för att rädda de utrotningshotade bina

Soybean lectin15

Es werden die drei Meilensteine UNIX

What makes a brand authentic? The example of "The Body Shop" formatIsbn:Softcover - 9783656520863 vorgelegt wurdenSeminar paper from the year 2013 in the subject Business economics Offline Marketing and Online Marketing, grade: 1, University of Southern Denmark (Marketing & Management), course: Advanced Marketing Communication, language: English, abstract: Because consumers want a brand to be authentic (cf. Brown, Kozinets, & Sherry, 2003, p. 21; Schallehn, 2012, p. 10), brands are under pressure to be in accordance with this need. Especially when acting on a

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