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1Erkenntnisse aus der Studienarbeit3
indem sie flexiblere und effizientere Unternehmenseinheiten schafft
sind Beziehungen
Hilpoltstein
-- Endogamy and Multivariate Distances in the Canary Islands / SCHWIDETZKY
Cause-Related Marketing formatIsbn:Softcover - 9783838665115 1Erkenntnisse aus der Studienarbeit3Inhaltsangabe: Abstract: Cause related marketing (CRM) has become a widely discussed topic as well as an increasingly important marketing technique. In this paper, the subject is analysed not from the usual perspective of companies, but from the charities? point of view, focusing on the example of British cancer charities. The study shows that cause related marketing has developed in context of a changing business environment and growing customer
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