Building Routes to Customers formatIsbn:Softcover - 9781441927330 1493-1526 -- I

1493-1526 -- I

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Liszt and Wagner

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Building Routes to Customers formatIsbn:Softcover - 9781441927330 1493-1526 -- IBuilding Routes to Customers explains the powerful Routes to Market approach for driving profitable growth. World class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go to market strategies and tactics. With a step by step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal