Pay in 4 interest-free payments of $7.50 Learn more
Ships within 48 hours · Estimated delivery Sep 1 - Sep 6
Ana Mendieta und den Guerrilla Girls
In this ground-breaking book
The collection covers natural fibres such as cotton
legends and eyewitness accounts of mermaids
Hettie Judah is a contributing writer for publications including the Guardian
Promoting Fashion Anthologies Ana Mendieta und den GuerrillaThe marketing and promotion of fashion is entering a fast moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion
