Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity Suclass Code_0OJ What ensues is a hilarious

What ensues is a hilarious journey through the English waterways full of anecdotes

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Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity Suclass Code_0OJ What ensues is a hilariousWhy is Red Bull so popular even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting edge behavioural science, jaw