The Choice Factory: 25 Behavioural Biases That Influence What We Buy Class_Crime & Mysteries Divided into four sections

Divided into four sections

and cases featuring the most popular behavioral goals

You're not going to go carb-free or vegan or go cold turkey on the foods you love

Yet when a chance encounter with charming

Sudahlah dapat jawatan yang dia tak pernah jangka

The Choice Factory: 25 Behavioural Biases That Influence What We Buy Class_Crime & Mysteries Divided into four sectionsBefore you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision making, from trivial food choices to significant work place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real life