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WHAT IS STRATEGY? Class Code_015 HarperCollins is proud to presentWhen it comes to strategy, the mistake most managers make is thinking they have one when they don't. Joan Magretta, author of the bestselling book Understanding Michael Porter, has teamed up with illustrator Emile Holmewood to capture essential strategy concepts in a short, easy to understand, graphic format. Here you'll find the classic Porter frameworksindustry structure and the Five Forces, competitive advantage and the value chainas well as a set
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