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In The Geography of Genius
The story of a search for a new art of living
Few authors achieve such notoriety that their name becomes an adjective
Family matters Draw up a family tree
who first appeared alongside Lincoln Rhyme in The Sleeping Doll and whose popularity inspired Roadside Crosses
Flip the Script : Getting People to Think Your Idea is Their Idea Age_P063 In The Geography of GeniusThis book will change the way you think about persuasion, and have you closing deals in no time. These days, it's just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we've grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defences go up. That's why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to
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