Killing Giants: 10 Strategies to Topple the Goliath in Your Industry Subclass_Golf MEETS HIS MATCH

MEETS HIS MATCH

Josh Kaufman helps people make more money

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so that their teams don't have to do more than their share

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Killing Giants: 10 Strategies to Topple the Goliath in Your Industry Subclass_Golf MEETS HIS MATCHMarketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it's inconvenient to be the little guy, it can also be a blessing in disguise. Giant killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make painful but necessary changes. During his two decades in the trenches, Denny has taken