Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge Class Code_019 How hard can it be

How hard can it be

she reveals not only the defining power of the names and expectations bestowed upon us by our parents

The book explains Facebook applications and Facebook advertising

Hans Christian Andersen's beloved fairy tales have charmed and entertained audiences around the world

And who better to despoil her than his sworn enemy

Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge Class Code_019 How hard can it beIn the business world, imitation gets a bad rap. We see imitating firms as ? me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation? the exact or broad brushed copying of an innovation? is as critical to prosperity as innovation. Shenkar