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MEMEnomics: The Next Generation Economic System Sumayya Usmani How do we react toFrom the Foreword by Don Edward Beck, PhD: Books about subjects like economics are rarely written from the perspective of human or cultural evolution. Seldom, if ever, does a reader come across a narrative with pioneering methods that reframe a specialized discipline through a wide cultural whole systems approach. This is precisely what Said E. Dawlabani does in this revolutionary book, Memenomics: The Next Generation Economic System. This is a book