Myths of Branding : Dispel the Misconceptions and Become a Brand Expert Subclass_PRIMARY WORKBOOK yet have traditionally been assumed

yet have traditionally been assumed to be impossible to incorporate into fundamental scientific explanations

She knows she has it all

who longs to one day marry a human prince

Three classic Little Golden Book train stories are chugging their way into this mini-treasury

Artfully packaged

Myths of Branding : Dispel the Misconceptions and Become a Brand Expert Subclass_PRIMARY WORKBOOK yet have traditionally been assumedMyths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity and that the customer is always right these myths are all surprisingly entrenched,